Most business owners and team spend so little time actually marketing or selling their business, it is amazing that they survive at all. Very little real time is given to sales and marketing on a consistent basis and many people will avoid it at all costs. Yet they will complain if they are quiet and they will attend functions and rallies to speak about the economy.

Participate in your own rescue. Meet people who can purchase your product or service and understand how best to position your product or service with them.

People also overestimate how good they are at Sales and they claim that they have very high success rates. In fact the real success rates are much lower. Solution: Measure your rates of conversion, establish 3 or 4 ways to improve your conversion and then train your team.

Both of these suggestions cost little or nothing to implement but they will increase your profits. Call me on 087 222 0720 for a FREE consultation about your business today.

Register now for the webinar

 Join us on Wednesday Evening for a Fast Paced 35 Minutes of Sales Help for you and your business. Every business needs to be excellent at sales, you need to understand that sales are the lifeblood of the business and that if you are to achieve success, you must focus your efforts on sales first. Register Today – Its FREE

When working with clients, we use the following formula to help them get some definition, some direction and some focus.
Dream x Goal x Plan x Action

1. Dream – Take the time to think big, what do you really from from your life and your business – be specific. Think long term like 5 to 10 Years.

2. Goal – to help you achieve your dreams, what specific goals would you need to set to ensure that you are on the right journey – These are like milestones and are between 3 months to 3 years away. Again be as specific as you can

3. Plan – every business needs a plan yet so few ever write a plan after the first few months of business. A plan in more about the process of thinking and writing and sharing than the actual document that you produce but it causes you to ask “how to” or “how can I” questions. Again it helps to keep the daily challenges in perspective.

4. Act – Often where most people struggle – working their plan. What tasks will you do in your business every day that will help you move towards your goals and achieve the tasks in your plan. How will you recover from setbacks. How disciplined will you be.

If your dreams really inspired you and your goals were clear, your actions on a daily basis would have more purpose and conviction. Start today

Call Derek O’Dwyer today on 087 222 0720 if you would like to take your business to the next level.

“I prepared a business plan which got me a loan but did not reflect how the business fared at all.”

“Most of the assumptions that I made in my business plan were wrong and the plan did not work”

“My business plan lacked any real insight into what really happens in business”

“you cant plan for my business – its too un-predictable”

“I have not got time to do a plan – I’m too busy (not making money)”

And these are the reasons why most people fail to plan. Too often, plans are too broad brush, too long terms and fail to cover the specifics of what has to be done, today, tomorrow, next week and the week after.

If you would like to get down to the nitty gritty, to identify the top 10 things that you must do in your business in the next 3 months, then you need to attend GrowthCLUB.

Book your event today in Galway on January 9th or Ennis on January 16th

If you you like to work on a personal business plan outside these dates contact me today.

This inconsistency can often spiral out of control and leave all these good companies teetering on the edge. And often for no good reason. They have all made sales, they have all been paid but they have not achieved consistency. Or they have stopped doing what works in their business.

An important aspect of sales and marketing is to test and measure every aspect of your sales and marketing. This way you can make solid informed decisions and reduce the amount of money you have to spend to make each sale. Because people do not measure, they often get tired of running sales and marketing strategies that actually work and that do not cost them much. And then the cashflow dis-improves and then their business struggles and then they do not know what they should do.

To learn how to improve your consistency contact me today….

How often does it happen in your business where you hear excuse after excuse about why  things are not being done, why customers and not being treated correctly, missed deliveries, missed deadlines, wrong deliveries, wrong margins, low sales. After excuses very often come blame. Each team member want to blame someone else in their business or someone external to the business like the customer or the supplier or the minister for finance or the bank manager.?

If your business suffers from “Blame” and “Excuse” overload, you will find it extremely difficult to make a profit in your business. Its the same as playing a game of football with a group of uncommitted players. The only difference in the game of football is that they would be substituted immediately, or you as the manager would be removed by either the players or the board.

The opposite to tolerating “blame” and “excuse” is to introduce a system of “Ownnership” and “Accountability” to your business. More than anything else, this attitudinal and behavioural change will dramatically alter the result you are achieving in your business.

One word of warning – “The Change Has To Start With YOU”  Are you ready and prepared to work harder on yourself so that you can lead a high performance team?

Call 087 222 0720 today to begin the process….

1. You can work more hours!

2. You can get better at selling!

Which option carries the most appeal for you? When you consider that the number 1 reason for business failure is burnout, it would seem that far too many people opt for the “work harder” approach. Why is this? Is it because they are afraid to look closely at themselves and their approach to selling and marketing. Are they in danger of getting caught in a rut.

If you own a business, your mantra should be:

“work harder on myself than I do on my business”

If you adopt this as your approach to business, it will cause you to learn more, challenge yourself to explore better ways of doing this, cause you to consider leverage in your business, stop you from being the busy foll and ultimately will lead you to success.

Many business owners make the fatal mistake of not improving their business as time goes by. They may change their products and they way the make the product but do they change their approach to customers and sales, their approach to their team. The answer is no.

If your business needs more sales, ask yourself this question. – How many sales do we make from every 10 enquiries that we get for our product or service. Ifs its less than 6, then you need to work on your sales process.

If you business need more enquiries because your conversion rate is great, then thats all about marketing and understanding who you are targeting and how to get to them.

To make sure that you maximise the return that you get from your marketing and sales, contact Derek on 087 222 0720 today.

The most common mistake that people who go into sales make, is that they think that they have to be great at talking and that they have to talk all about their product and the features of their product or service.  The reality is that the customer probably does not actually want the product or service that you are offering but they may want what the product or service delivers. i.e when a person asks for a drill bit in a hardware store, do they really want a drill bit or do they want a hole in the wall?!!

I recently witnessed a presentation on a product which “featured” a lot of technical detail. I observed that the sales person had lost the crowd within 2 minutes because he was blinding them with technical information. The product he was selling could help the same business really increase their sales and profits but he missed the point and missed the sale. If he had asked them first about what they expected from the product and how they would measure their return on investment, he would have had a greater degree of success.

If your sales approach needs to change to reflect today’s market then take action now. Call us on 065 707 9873. You may not want to have a business coach but you may want what we can deliver – increased profits guaranteed.

GrowthCLUB is the most powerful day of planning any business owner will ever  experience.

At the end of this day, you will have clarity on your top priorities and a personalized plan for the next 90 days that will help you make more money and work fewer hours.

Business owners, this is also a great opportunity to network with 30 other business owners from the community.

GrowthCLUB
Friday, October 7th 2011, Clayton Hotel, Galway

Sign up today! Seats are limited and they’re going fast!
Click on this link to register!